Intel Corporation

General Motors

EMC²

IBM

GPU Energy

Bethlehem Steel

Crystal Rock Water

IBM
Held at IBM Headquarters in Rochester, MN.

Attendees: 350 Software programmers and distributors.

Meeting Theme: Reintroduction of the New Capabilities of the AS/400 Server.

Meeting Objective: Tie-in 'juggling' new dealer programs with the AS/400 campaign.

At Issue: IBM dealers and resellers were feeling like the third wheel on a two-wheel bicycle. They needed encouragement, support and the experience of being a part of the IBM Team.

Result: Dealers left the meeting charged up and ready to promote sales of the AS/400.