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Bethlehem Steel
Held in Baltimore, MD
Attendees: 350 including CEO, Chairman, EVP,
Sales Directors, HR.
Meeting Theme: Accelerating Change.
Accelerating Value.
Meeting Objective: Present themes in the context of juggling
change, handling values and decision-making; how to partner and develop 'new thinking' about
Bethlehem Steel's market position.
Result: The Juggling Matrix tapped into the day's
core theme: together we can change, faster than we think. The market demands it - by staying focused
we can accomplish more. Having 350 executives who are used to being in control, learning that the only way
to juggle (accelerate change) is to let go opened up a dialogue about their own and the organization's ability
to change as quickly as is required.
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